Today's wedding coverage reflects an editorial style, pulled from the pages of bridal magazines. Noted Australian wedding photographer Martin Schem-bri calls the style of the contemporary wedding coverage a "magazine style" with a "clean, straight look." If you study these magazines you will notice that there is often very little difference between the advertising photographs and the editorial ones used to illustrate articles. The style may be natural or chic,

Yervant Zanazanian created this fabulous portrait of bride and groom in the shade of a house. Notice the beautifully content glow in the bride's expression. Yervant's skills, both as a photographer and with people, are evident in every frame of his wedding coverage.

high energy or laid-back, but uniqueness is critical—it's the real product people are buying.

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