• In-camera processing discards a significant amount of data, the impact of which can be a loss of colour saturation, colour range and sharpness.

• JPEG files reflect a one-time interpretation of your subject based on the settings of your camera (white balance, exposure settings and output resolution, etc.) at the time of shooting! Altering these settings to any degree, as you can with a RAW file, will result in a lower quality image.

RAW Files Pros

It comes down to the infinite control which you have over the image.

• RAW is a digital negative which retains all data captured by your camera without loss of quality.

• When processing a RAW file you have a broad range of adjustments with a greater degree of control over the finished look. To name a few — exposure, white balance, saturation, sharpness, highlight, shadow detail and ISO noise reduction.

• All image processing is non-destructive.

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