Success leaves clues

Why are some studios successful while others are just barely paying their lab account? Generally, success has little to do with "nice pictures." Unfortunately, many photographers think that all they have to do to improve their business is take better pictures. There are others who confuse being busy with being successful; they think that if they are busy, they must be making money. I don't know about you, but to me, success is measured not by how busy I am, but by how much money I am keeping (not just collecting).

Seek out the studios in your area that are doing well and compare them with the poorly performing studios. The differences will be extreme. So, just what are the success clues? Well, what is the décor of the studio like? How are the employees dressed? Are the printed materials attractive and well designed? Is the studio clean and well maintained? Some of the clues may take several months to discover, while others will be apparent as soon as you set foot in the studio. If you look carefully, you'll find clues everywhere.

You'll notice that these clues don't have much to do with photography— they are much more fundamental concepts. In fact, most people I see doing well in this business would do well in any type of business venture; they simply know what building a successful business requires. Unfortunately, many studio owners do not and, therefore, they don't see the real clues for success.

Only you know for sure if you have what it takes. Many photographers can take beautiful pictures but do a terrible job at marketing, dealing with

MANY pHOTOGRAPHERS THINK

THAT ALL THEY HAvE To DQ

to IMPROVE THEIR BUSINESS

IS TAKE BETTER PICTURES.

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