Fujifilm Storms Indian Market With 14 New Digital Cameras

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Fujifilm India, launched 14 exciting digital camera models into ihe Indian market. Fujifilm has launched four new models of its 'A series' compacts (AV100, AVI 50, AX200, and AX250) featuring high definition (I ID) image and video capture for [he first time on entry-level cameras. These are easy-to-use, produce great results, and are ideal for people who are investing in their first digital camera. Offering a combination of various mega pixel resolutions, Fujinon zoom lenses and LCD screen sizes, consumers will be able to choose a camera that perfectly suits their needs and budget, one that features all of Fujifilm's advanced technologies such as Automatic Scene Recognition, Face Detection, Digital Image Stabilization, high ISO sensitivity levels, Picture Search (as per the scene mode), and Panorama Shooting Mode, which allows users to stitch three photos together to create a panoramic image .

Kenichi Tanaka, Managing Director, FUJIFILM India, said that the company is the undisputed leader when it comes to innovation.

A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said that the launch of 14 new digital camera models by FUJIFILM is sure to take the market by storm. This shall not just add to our portfolio of offerings but to our repute as well. FUJIFILM sees India as an important market and is committed to bringing the latest of its offerings to the market here.


Photographers Guild of India (PGI) organized the first of its series of workshops on photography on April 10. Renowned photographer Prabuddha Dasgupta and Vogue India's Photo Editor lona Fergusson conducted the inaugural workshops. While lona's workshop focused on how the magazine editorial hires a photographer and the roles of a Photo Editor and an Art Director, Prabuddha's session took the audience through the emotional attachment of the photographer with the model and the mental blocks of today's photographers.

Speaking after the function, Colston lulian, noted fashion photographer and member of the organizing committee, said PGI will be conducting similar workshops in the future. "Contrary to the public perception that PGI membership is open only to professional photographers, many amateur photographers are becoming members now," he said.

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