Tip You Dont Have to Stick to a Single File Format

While we shoot mostly in RAW, at times we switch back and forth among RAW, JPEG, and TIFF. It all depends on what we're shooting and how it's going to be used. If we're on deadline and must send high-quality images directly to a client, we often shoot in TIFF. That way, we don't have to sit at the PC and go through time-consuming post-shooting converting and processing or hope that the client happens to have a RAW utility for reading that camera's proprietary format. On the other hand, if we're simply shooting fun stuff, or we know that it's destined for display on the Web and probably won't go out to print, we often save those snaps as JPEGs. All digital cameras with multiple file formats allow you to easily switch between or among file formats, even from shot to shot.

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