Tip Think Big for Web Site Photos

Grant Myre, a Web designer with Corel Corporation, suggests to "always think big." In other words, have your subject fill the frame. "You don't want a lot of small details that might not translate effectively to the Web," he explained. "And be sure yourpicture is colorful enough with good contrast (against the page background) so it is clearly viewable. Shooting the right photo and taking care with it will help you make the sale."

Figure 15-5: Selling your car online? Drive to an attractive location to take the photo if you want to get the best price. (A) In this photo taken in the parking lot of our local supermarket, too many things distract (such as the building, trucks, and the line of uneven pavement). But the worst part of it is the subliminal message that this car comes from a work-a-day unappealing environment. Would you want to buy a Mercedes that hadn't been pampered? (B) By driving to nearby Promised Land State Park, we were able to capture an entirely different message about comfort, leisure time, the road not taken, and natural beauty. Which car would you find more appealing? (Both photos taken with a Nikon D70.)

Figure 15-5: Selling your car online? Drive to an attractive location to take the photo if you want to get the best price. (A) In this photo taken in the parking lot of our local supermarket, too many things distract (such as the building, trucks, and the line of uneven pavement). But the worst part of it is the subliminal message that this car comes from a work-a-day unappealing environment. Would you want to buy a Mercedes that hadn't been pampered? (B) By driving to nearby Promised Land State Park, we were able to capture an entirely different message about comfort, leisure time, the road not taken, and natural beauty. Which car would you find more appealing? (Both photos taken with a Nikon D70.)

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