Tip Automate Processes with Templates and Macros

For many businesses, similar photos are repeatedly taken and used in the same way, and that lends itself to considerable time and effort savings with templates and macros. For example, in real estate, the front door overview shot is almost always placed on the top of the Web page and as the first picture on a broadsheet. The kitchen shot when used would be a smaller secondary photo. Setting up the automation may be time-consuming, but once developed, it cuts the costs and time involved in sorting, editing, and using the photos. (See Chapter 18.)

SCIENTIFIC/MEDICAL

Digital photography doesn't simply document phenomena and enable make diagnoses, but postulates "what ifs" and extrapolates known data into feasible hypotheses. From taking pictures of the smallest to the largest items in this universe, to shooting the invisible and otherwise unknowable, digital photography has opened up new realms of discovery. Most devices used are specialty cameras, but in some cases, a common everyday model is quite appropriate. For example, Sally's father, a retired orthodontist, often took photos of his patients' jaw and bite to help him analyze what angles and relationships among teeth needed to be adjusted and by how much. Cameras for these kinds of purposes should have great optics and high resolution for zooming into details. Other features and properties would be specific to the subject and phenomena being photographed. But one fact is unassailable; doctors and scientists (especially men) will buy the best, most stylish camera they can afford as a status symbol. If you're the budget keeper for such professionals, you need to distinguish what's really needed photographically and technically for the project. (See Chapters 2 and 3.)

SECURITY

Most security digital cameras are sold as part of an entire package of the type that falls outside the purview of this book. An exception to this are models used for surveillance.

The camera should provide manual controls and have a long, fast telephoto lens, which means that it would be heavy and would require sophisticated photographic skills. You should brace it either with your body, on a ledge, or with a monopod or tripod (see Chapter 11). Image stabilization of some sort would be a definite plus. Sony stands out in this field because some of their cameras have the ability to actually frame and take photos in the dark with a special night mode, which is based on technology similar to the army's night scopes.

Incidentally, while you might be tempted to use a still digital camera capable of time lapse photography for premises security, in most situations a video camera would probably be better.

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