Resize or Shoot Small

Most digital cameras can be set to take photos at different sizes, with smaller resolution settings designed particularly for the Web (typically, 640 x 480 and/or 1024 x 768). However, we seldom use this option, because we worry about changing our minds once we see the picture. What if the photo is really good? We wouldn't want to limit our options of how we could use it. When dealing with ecommerce and business Web sites, the ability to repurpose a photo (use it in more than one way)

urn becomes even more important. After all, you might want to produce a brochure or presentation that has the same look and feel (and pictures) as your Web site, creating a professional appearance of continuity among all business communications.

If you take a photo using a camera's lower resolutions, you have limited your options. A 4"x6" photo may need only 100 ppi to look good on your computer screen, but to get a good print of the same size, it should be 300 ppi.

That's why we generally shoot every picture at the highest quality and then resize copies of the picture for email or the Web. That keeps our options open, so we can use the photo in any manner possible. You can always make a photo smaller. But using software to enlarge a digital photo usually leads to less than satisfactory image quality. (See the sidebar on "Interpolation and Sampling.")

The one exception is when you are taking advantage of the direct email options with Kodak EasyShare, HP PhotoSmart, and other brand cameras. (See the sidebar on "Emailing Directly from Your Camera.") Then, we use the camera's own tools for making sure the pictures are the correct size for emailing.

Digital Cameras For Beginners

Digital Cameras For Beginners

Although we usually tend to think of the digital camera as the best thing since sliced bread, there are both pros and cons with its use. Nothing is available on the market that does not have both a good and a bad side, but the key is to weigh the good against the bad in order to come up with the best of both worlds.

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