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AF11-16mm f/2.8

The new Tokina AT-X 116 PRO DX is an ultra-wide angle lens with a lightning fast f/2.8 aperture for better photography in low-light situations. Many photojournalists consider having an f/2.8 apertured lens a must. Based on the award-winning optical design of the AT-X 124 PRO DX (12-24mm f/4) lens, the new AT-X 116 PRO DX has a short zoom range to maintain optical quality at wider apertures. With Tokina the difference is clear.

One Touch

Available Mounts:

Canon and Nikon Digital Cameras with APS-C sized sensors


Wide-Angle lenses!

Super Wide-Angle Zoom

Super Wide-Angle Zoom

Round Your World

Round Your World exclusive distribution by:

7642 Woodwind Drive, Huntington Beach, CA 92647 Visit our website at

Mpix Takes Your Craft to the

Next Level

Develop the Relationship

It always begins with a package. You spent the last few days reviewing and compiling photos from a recent shoot—then it happens! The package arrives. Slowly you go to the door and cautiously lift the box from the doorstep. With breathless anticipation, you are almost too nervous to open it.

This shoot was perhaps your first paying gig. Or maybe your twentieth. And everything went perfectly: lighting fell into place, the composition was right on, the batteries didn't fail - it was a success...and the client was happy.

And then you reach the one step in the process that you have no control over. After deciding that your printer couldn't provide the quality and service you needed to take your craft to the next level, you decided to put your faith in a proven industry leader. And the first difference you notice is how fast the package arrives— because you placed your order with Mpix only 48 hours ago.

What happens next is how we attain lifelong customers.

A New Relationship

You may come to Mpix because you're looking for higher-quality prints. Or perhaps you want a broader selection of professional papers or mounting options. But once you do—and you see the results of our color management, finishing services, and retouching—our experience is that you'll become a customer for life.

The quality of our printing is unmatched in the industry. Your photos will pop with the rich contrast and sharpness that only a professional lab—in our case, the largest in the U.S.—can provide. Whether you're an enthusiast, an advanced amateur, or a professional photographer, you'll be blown away by the quality of our prints, and the speed of our turnaround.

Benfield Photography,

Fayetteville, Arkansas

Dale Benfield

Benfield Photography,

Fayetteville, Arkansas

I couldn't live witthout'^^^piK'. Their quality is outstanding, have insane turn-aroundtimeS, and are Super cost-effective.

importantly, though, they understand'my needs as a photoyropheT; they're very innovative and continue to develop clients'growing wants/needs.


At Mpix, we understand that you want to spend more time taking pictures and less time dealing with a lab. That's why we're here: a one-stop location to handle the entire scope of your output needs.

No matter the level of your photography, Mpix has the quality of output, fast turnaround, and ease of ordering that will dazzle you, your family, or your clients.

We know this because we've been helping photographers like you for the last 40 years—and as you grow as an amateur or professional, we're able to grow with you.

Shoot Today. Upload Tonight. We Ship Tomorrow.

The Mpix process is simple. Our online tools make it easy to organize and share your photos. To order, simply select from our wide selection of photographic prints, specialty products or press products. Then let us take care of the rest.

Some of Our Products

Color and B&W Prints Books

Greeting Cards Frames Gallery Wraps Standouts

Custom-Cover Books Mounting and Canvas

Some of Our Services

• Online ordering

• Professional retouching

• Sharing images with friends and family so they can order prints of your photos

• Drop shipping directly to customers or family (with our white-label packaging)

A New Delivery

We invite you to let us help you take your photography to the next level. Get started with Mpix after your next shoot. We can hardly wait to ship you your first package.


Framed Prints

Gallery Wraps

Photo Books

Wall Clings

Shoot Today. Upload Tonight. We Ship Tomorrow.

What does it take to win a photo contest?

It's a question that comes up once a month for our editors and art staff, as we judge our monthly Your Best Shot competition. And we gained new perspective this month, thanks to the three outside judges for our 16th Annual Readers' Photo Contest (page 63).

With more than 4,400 entrants in six categories this year, judging was a huge task. And even after we'd cut the roster down to about 500 semi-finalists, the judges—Jeff Dunas, co-founder and director of the Palm Springs Photo Festival (; Marti Saltz-man, editorial director of Lark Photography Books ( digital); and Santa Fe-based photographer and teacher Eddie Soloway (—faced some tough choices.

To see the photos that didn't win, but could have, take a look at the gallery of runners-up on our website at

All of the winners have a few characteristics in common. First, they're technically excellent, with exposure, tonality, and focus all under perfect control. They have clearly defined subjects that instantly draw you into the picture. They inspire an emotional reaction or invoke a mood. They offer an element of surprise that piques your interest. And they convey all of this in an instant.

Indeed, that's one of the crucial lessons I learned from reading Winning Digital Photo Contests by Jeff Wignall, recently published by Marti Saltzman's company. (She sent it to me when I asked whether she had any advice for photographers.)

Wignall writes: "The photos that end up winning the contests [are] always among those that jumped off the screen (or out of the print pile) during their very first viewing. . . First impressions matter."

He goes on to describe what makes specific photos in all kinds of genres—portraits, wildlife, landscapes, sports, travel, even composite images—grab attention and win accolades.

But Jeff Dunas, himself a photographer, put it most simply. When I asked him what makes a "winning" photograph, he replied, "Amaze me!"


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