Freelance Graphic Design Pricing

Graphic Design for Beginners

Graphic Design for Beginners

Attention Future Graphic Designers... Discover Critical Information You Need to Know if You Want to Become an Elite Graphic Designers. Do You Know Exactly What Companies and Clients Are Looking for in a Graphics Designer?

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U-Charge Freelance Graphic Designer Rates

This guide will teach you how to much money you should be making as your perform different services for people. As a freelancer it is often hard to figure out how much you should be making as a graphic designer or art director; these services can be difficult to put an exact price on. However, the struggle is over for you as a freelancer! When you work freelancing jobs, you are too busy to learn and memorize a huge list of information about pricing and different rates for different jobs. This book breaks down all of the information that you need to know in order to have a lot of success in your field; you are now able to easily ensure that you are getting paid what you are owed for what you do! Now, make sure that you never get underpaid again for the valuable work that you provide!

UCharge Freelance Graphic Designer Rates Overview


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Contents: Ebook
Author: Gian Luca Masciangelo
Price: $9.99

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The Art Directors Club is an international, nonprofit organization of directors in advertising, graphic design, interactive media, broadcast design, typography, packaging, environmental design, photography, illustration, and related disciplines. For information, contact Art Directors Club 106 West 29th Street New York, NY 10001-5301 Tel 212-643-1440 Email info http

Postsecondary Training

More graphic designers are recognizing the value of formal training at least two out of three people entering the field today have a college degree or some college education. About 250 colleges and art schools offer art and graphic design programs that are accredited by the National Association of Schools of Art and Design. At many schools, graphic design students must take a year of basic art and design courses before being accepted into the bachelor's degree program. In addition, applicants to the bachelor's degree programs in graphic arts may be asked to submit samples of their work to prove artistic ability. Many schools and employers depend on samples, or portfolios, to evaluate the applicants' skills in graphic design. A bachelor of fine arts program at a four-year college or university may include courses such as principles of design, art and art history, painting, sculpture, mechanical and architectural drawing, architecture, computer design, basic engineering, fashion...

Other Requirements

As with all artists, graphic designers need a degree of artistic talent, creativity, and imagination. They must be sensitive to beauty, have an eye for detail, and have a strong sense of color, balance, and proportion. Much of these qualities come naturally to potential graphic designers, but skills can be developed and improved through training, both on the job and in professional schools, colleges, and universities. More and more graphic designers need solid computer skills and working knowledge of several of the common drawing, image editing, and page layout programs. Graphic design can be done on both Macintosh systems and on PCs in fact, many designers have both types of computers in their studios. With or without specialized education, graphic designers seeking employment should have a good portfolio containing samples of their best work. The graphic designer's portfolio is extremely important and can make a difference when an employer must choose between two otherwise equally...


A college degree is usually a requirement for art directors however, in some instances it is not absolutely necessary. A variety of high school courses will give you both a taste of college-level offerings and an idea of the skills necessary for art directors on the job. These courses include art, drawing, art history, graphic design, illustration, photography, advertising, and desktop publishing. According to the American Institute of Graphic Arts, nine out of 10 artists have a college degree. Among them, six out of 10 have majored in graphic design, and two out of 10 have majored in fine arts. In addition, almost two out of 10 have a master's degree. Along with general two- and four-year colleges and universities, a number of professional art schools offer two-, three-, or four-year programs with such classes as figure drawing, painting, graphic design, and other art courses, as well as classes in art history, writing, business administration, communications, and foreign languages....


While companies of all sizes employ art directors, smaller organizations often combine the positions of graphic designer, illustrator, and art director. And although opportunities for art direction can be found all across the nation and abroad, many larger firms in such cities as Chicago, New York, and Los Angeles usually have more openings, as well as higher pay scales, than smaller companies.

Work environment

Most graphic designers work regular hours in clean, comfortable, pleasant offices or studios. Conditions vary depending on the design specialty. Some graphic designers work in small establishments with few employees others work in large organizations with large design departments. Some deal mostly with their coworkers others may have a lot of public contact. Freelance designers are paid by the assignment. To maintain a steady income, they must constantly strive to please their clients and to find new ones. At times, graphic designers may have to work long, irregular hours in order to complete an especially ambitious project.

Markets for professional photography

Professional photography, a loose collection of individuals or small units, is structured mostly by the markets for pictures. The main markets are commercial and industrial portraits and weddings press and documentary advertising and editorial illustration and technical and scientific applied photography. These are only approximate categories - they often merge and overlap. A photographer in 'general practice', for example, might tackle several of them to meet the requirements of his or her local community. Again, you may be a photographer servicing the very wide-ranging needs of a stock-shot library issuing thousands of images in CD-ROM form to publishing houses or graphic design studios. Then there are specialists working in quite narrow fields - architecture or natural history, for example - who operate internationally and compete for worldwide markets. On the other hand, you may want to specialize only in one type of commercial photography. Large commercial industrial studios...

The Professional Photographic Community

Commercial photographers use assistants, more than any other group of photographers. These photographers commonly obtain work from advertising agencies, graphic design firms, and larger companies. The resulting image is then used in some form of commercial endeavor, such as a magazine advertisement, brochure, Web site, or annual report.

Think Beyond Photography

Since so much can be done on the Web, it pays to have some basic graphic design skills. This can not only save you money, but can also make you a better photographer. The more design work I do, the more I learn why some photos are easier to work with than others.

Take Advantage Of Whats Available

There are also courses, workshops, and seminars available. These cover many aspects of photography, but don't limit yourself. Consider gaining more expertise on computers, multimedia, graphic design, and business. And, finally, immerse yourself into the stream of information that's readily available. This includes books, professional magazines, Web sites, galleries, and equipment catalogs.

Describe your background

I started several successful graphic design businesses where I was the illustrator, designer, and or art director. Those were the days of pens and straightedges. When my husband attended Stanford University to earn his graduate degree in engineering, I worked to support us. Be-

Corporateindustrial Photography

This specialty requires excellent people skills, and a strong, even elegant, sense of composition. High-paying annual report assignments are often given out by top graphic design firms. For success in this field, you must be flexible You may shoot in a boardroom one day, on top of a coal car the next it has happened to me. In both cases you interfere with the workday of busy people, so you must be able to get what you want fast. Most such assignments are shot with 35 mm equipment increasingly, it's digital. There are many ways to learn this specialty the skills of a photojournalist are transferable. Assisting a good specialist for awhile is ideal. Entry-level corporate staff photographers are usually hired from top photo schools.

Lesson 16Creating Black and White with Lightroom

Photoshop is not the only game in town. Adobe has also created a new program called Adobe Photoshop Lightroom, or Lightroom for short. This particular program is a fairly complete workflow tool designed just for photographers, while Photoshop has to also satisfy graphic designers and many others that use photographs. The following lesson shows how easy it is to use Lightroom to create black-and-white images and how much control you will have over the tones in your images. Although Lightroom is more expensive than Photoshop Elements, it is quite a bit less expensive than Photoshop. It could be a solution if you currently use Elements and would like to do more but don't need the power of Photoshop. Adobe offers a free 30-day trial of Lightroom at their website, or you can visit the author's website ( for links.

Sigma Corporation Of America

THE PROBLEM We like this picture, both for the exuberance captured and the strong graphic design of the background wall. But it breaks one of those traditional rules-and we think it's a valid one-that if you have a moving subject in the frame, it should be moving into the frame, not out of it. Also, some detail is lost because of the harsh contrast. WHAT NOW We cut and pasted to extend the background to the right, smoothing over the seam with the Healing Brush. Cropping up from the bottom emphasized the boy's shadow, which is a

Spotlight Shooter Michele Clement

She was working as graphic designer and photographic enthusiast in Carmel, California, when her photography caught the eye of a gallery owner visiting from Chicago. She was invited to exhibit in the smaller of two rooms in his gallery at the same time that another photographer was showing in the main exhibit space. Sadly, the person with the main exhibit space stymied Michele's exhibition by categorizing her as a Graphic Designer not a Photographer. It was this absurd categorization that he used as the premise for his successful lobbying to have the gallery owner rescind his show offer to Michele. She responded by becoming one of the most successful women photographers in the industry.

How To Understanding Light

Joe McNally shoots assignments for magazines, ad agencies, and graphic design firms. Clients include Sports Illustrated, ESPN Magazine, National Geographic, LIFE, Time, Fortune, New York Magazine, Business Week, Rolling Stone, New York Stock Exchange, Target, Sony, GE, Nikon, Lehman Brothers, and PNC Bank. In addition to having been a recipient of the Alfred Eisenstaedt Award for outstanding magazine photography, McNally has been honored for his images by Pictures of the Year, The World Press Photo Foundation, The Art Directors' Club, Photo District News, American Photo, Communication Arts, Applied Arts Magazine, and Graphis. Joe's teaching credentials include the Eddie Adams Workshop, the National Geographic Masters of Contemporary Photography, the Smithsonian Institute Masters of Photography, Rochester Institute of Technology, Maine Photo Workshops, Department of Defense Worldwide Military Workshops, Santa Fe Workshops, and the Disney Institute. He has also worked on numerous Day in...

Variations On A Theme

My fascination with letters has enabled me to put together five complete alphabets, with each letter in each alphabet being entirely different. Some may ask. Why would anyone need not one but five complete alphabets Strictly speaking as a commercial photographer, these letters do have value in the marketplace, particularly in the graphic design community. But hey, if nothing else, at least I'm ready should the need ever arise to put together one heck of a ransom note Focusing on one subject in greater depth is a good exercise visually and photographically, and it can lead to a more complete appreciation of the subject. This journey of being on the constant lookout for new letters has really opened up my eyes to the importance of communication and language itself. Where would man be without an alphabet And then there's the art in the letters themselves. As any graphic designer or typesetter knows, letters come in a host of styles, designs, and colors, and one could easily argue that...

How To Sell Your Photos for Books Postcards and Stock Photography

My main task is the layout (which takes far more time than the photography or writing ). I use an Apple Mac computer (9500 132 with 128Mb of RAM - pretty basic now but it cost me a fortune ) with Microsoft Word for the text, Adobe Photoshop for photo preparation, and Quark XPress for layout. If you're not into the computer thing, you could ask a graphic designer to layout your book for you. This may cost 3,000 - 10,000. To get my photos onto the computer I use the Kodak Photo CD format, scanned by Dale Labs or Imagers for about 1 per 35mm slide.

So Whats the Standard

If monitors should be regularly calibrated to a known standard, the next question is to what standard Although the prepress graphic design portion of the color-viewing industry is based around a white point of D50 (5000K), many digital workers have shifted their monitors to D65, a much cooler, brighter color. Although a lot of this is personal preference and also dependent on the monitor and room brightness levels, D50 is too dim and yellow to my eye, and D65 seems to match a nearby D50 viewing light more closely, even if that sounds illogical. I also choose a gamma setting of 2.2, which seems better-suited to most computer systems.

The Web Site As Marketing Tool

Besides showing your photography, your Web site should be the culmination of lots of soul searching and market research. One of the first things to determine is exactly what you're selling and then who's buying. Are you a budding commercial photographer hoping to work with advertising agencies and graphic designers Are you going after portrait and wedding jobs Other important areas to consider are editorial or magazine assignments, selling fine art prints, school portraits, sports, and stock photography. Even though you don't want to be too specialized, there are some broad distinctions in the photo industry. Your average art director or designer isn't going to hire someone showing predominantly wedding or sports photography. Conversely, your general consumer isn't going to feel comfortable hiring a photographer after viewing a series of still lifes or annual report images. If you want to sell stock, call yourself a stock agency and list what subjects you have. Some honed their...

General Considerations For Web Sites

Carefully consider the real need for sophisticated graphics and other elements that increase load time, reduce reliability, and possibly subtract from your message. Are you a photographer or Web master This might be particularly important to wedding and portrait photographers, since your clients may have less powerful computers and slower Internet access, while art directors and graphic designers have more powerful computers, often with high-speed Internet access.

Equipment and techniques

Slightly longer focal length for objective work where steep perspective and distortion are undesirable, and keep close viewpoints with a wide-angle lens for rare dramatic effects. Seriously consider use of a digital back for bulk shooting sessions - to illustrate mail order catalogues, for example. It can pipe the images as you shoot them direct to a pagelayout computer present in the studio - allowing you and a graphic designer to put together complete, finished spreads on the spot.

Platform and Operating System

It was once fair to say, in the field of computer graphics, that Apple Macintosh computers were far superior to PC-based systems. This is no longer true. These days, although artists, graphic designers, and educational institutions still favor Macs, PCs are fully capable of producing results that are just as good as anything done with the Macintosh. And in fact, because of the dominant position of PCs in the market, certain tools and software applications often appear in PC-based versions before they are available for Macs. It's purely a matter of your preferences which system you choose at this point.

Were you influenced by any mentors or seminar speakers

My interest in graphic design has had the biggest influence on my photographic style. In high school, I attended a design and layout retreat, and I have been hooked on design ever since. In college, I worked part time designing brochures. I like the clean, basic look, which I feel has been translated into my photographic style.

Describe your studio

We have a 6,800-square-foot studio with a lot of window light in three camera rooms. Currently V Gallery is operated by Jed and myself with the help of three full-time employees an office manager, a graphic designer, and a salesperson. We employ a second photographer part time, and my sister Michelle does retouching, bookkeeping, and is webmistress.

Color Management Demystified

The solution is effective color management, a prerequisite for making prints that reflect your intentions, without a lot of frustration, trial-and-error experimentation, or a waste of ink and paper. Most photo enthusiasts dread this topic, believing that it's too complicated. Granted, some of the concepts are not intuitive or simple, but the basic color management process need not be difficult. Professional photographers and graphic designers may need an extreme level of precision and accuracy, but hobbyists can get by nicely with the basic explanations, practical tips, and affordable accessories I'll recommend in this chapter.

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As an art major graduate from Morehead State University in Kentucky, I owe my 30 years as a professional designer with a roof over my head to photography. Taking photography classes led me to work in the university TV graphics department, summer internships in Marathon Oil Company's photography department, and my first full-time job in a Louisville pre-press plant. Eventually, I landed a career position as a graphic designer at Marathon in my hometown of Findlay, Ohio. During that time, a post-graduate photography course at Bowling Green State University generated a photo book I created portraying my 94-year old grandfather-in-law. Since then, I

Technique No i Fine Black Borders

The image below was digitally captured on a foggy day in the Front Range foothills west of Denver, Colorado. The area of sky backlighting the scene blends too much into the surrounding white of the paper and window mat that will lie on top of it, so I decided that the image would benefit from a fine black border, similar to the one I would make in the darkroom. This type of technique is also used in graphic design and other imaging applications in the form of drop shadows and other unobtrusive borders.

Using Layers to Create a Theme

For the purposes of this book, I leave heavy rendering of dozens of images to graphic designers. From a photographer's perspective (more specifically, this art photographer), if a photographic image is overdone with Photoshop, you move it into a different category of art more toward graphics. For now, digital photography graphic designs have not sold widely as prints without the aid of mass production. In other words, designs do sell but mostly if they're part of a poster produced as part of an event, a gallery opening, movie premiere, or stage production. But, in the art world, you never know when this will catch on.

M From Image Capture To Publication

All published images have been digitized at some stage in their production, either by photographers shooting digitally, by graphic designers working on the images or, more traditionally, by the printers themselves. The apparently unified collection of images that fill the pages of a single magazine or book can come from a variety of sources digital, transparency, colour negative or print, as with this publication. All are then resampled to suit the resolution and colour space of the publication's printing press.

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I am interested in using a fusion of traditional print-making, graphic design and painting with the modern digital world of the computer and digital output to produce images thusjoining ideas, materials and techniques old and new to form a single entity. J.Thomas Bullington (

Cyrill Harnischmacher

After studying art and working for several years as a graphic artist in various advertising agencies, Cyrill Harnischmacher started his own graphic design agency in 1997. Over the years, he has written many articles for specialty magazines on the subjects of photography and digital image processing, and designed books for various publishers. He is experienced both as a photographer and a photographic contractor, and is especially interested in macro photography and unusual technical solutions to photographic problems. He has written three books, all of which have been awarded German book prizes and that have been translated into several foreign languages.

Tip for More Predictable Color

Selling photos to a stock agency is a dream of many photographers (pros included), but generally only the best of the best get this opportunity. Until now. Now you can start selling royalty-free stock photography today thanks to, which is a community of photographers all around the world who sell their photos online as stock (which means you give the rights to other people to buy, download, and use your photos in brochures, ads, websites, flyers, and other collateral material graphic designers and Web designers create for their clients). The great thing is anybody that follows their guidelines can upload their own photos and start selling them right away as part of iStockphoto's huge database of images.

Apple Aperture

Richard Earney is an award-winning Graphic Designer for Print and Web Design and Coding. He is a beta tester for Adobe Photoshop Lightroom and Photoshop, and is an expert on digital workflow. He has been a keen photographer for over 30 years and is a Licentiate of the Royal Photographic Society. He can be found at http


At PhotoSpin, we are very fortunate to be able to offer Dave's images as part of our online subscription of royalty-free images. He has shot many series of images for us, for our customers to use. And many times, I have had customers send me examples of the graphic design work they've created. Often, those designs include Dave's photographs pictures of colorful electrical storms illuminating brochures on energy close-ups of the prismatic tones of oil, used as backgrounds for music websites. Like dominoes, the inspiration just moves on down the line.

Turning professional

Editorial advertising photography means working close with designers. Catalogue work, particularly, justifies the use of digital studio photography direct to desktop publishing (DTP). Advertising work is heavily planned -you usually work on a layout within a team including a creative director, a graphic designer and a copywriter. You must be organized to meet tight deadlines.

Art direction

The graphic designer and art director's role is to take all the components (photograph, headline, body copy, client logo) and assemble them in a cohesive form. The finished piece of art work must be acceptable to the client and capable of being produced and printed to budget. After the initial briefing at which the photographer is informed of all the requirements of the photograph, most clients will request an estimate of costs to produce the photograph. Upon acceptance of this estimate a period of time (pre-production) is allowed in which to prepare for the shoot. This involves the complete organisation of all the elements required to be in the final photograph. It is at this stage the photographer should offer information and advice regarding the practicalities of the layout. If it is obvious to the photographer elements of the layout are not achievable at a practical or financial level it should be mentioned at the briefing or during the pre-production period. Do not leave it until...


For the sake of simplicity, we can organize the myriad of freelance choices into a few large categories commercial photography, retail photography, and fine art photography. These categories differ mainly in the way images are marketed and sold, by the way, and less by image content, talent, or skill. Examples of commercial photography include annual reports, freelance editorial, advertising, fashion and lifestyle, and product illustration. It is a very diversified field. Photographers who choose a commercial photography career do not usually deal with the general public. They most often market and sell their work to art buyers and art directors, graphic designers, and editors.

Travellers tales

IN one image, the orange-clothed body of a Thai monk stands out like a dot of paint on canvas (above). In another, a silhouetted boat glides across a glasslike lake (see page 27), while in yet another, a child leaps into the air in a bustling Cambodian street (see page 26). No two images by amateur photographer Jerome Lorieau are alike, but they all share the Frenchman's meticulous attention to detail. 'My background in graphic design taught me the importance of composition,' says Jerome. 'Every picture has to tell a story, and composition is the most important aspect of this.'

Enhanced Creativity

Digital has also opened up a wealth of creative opportunities for Connecticut's Charles and Jennifer Maring, transporting them from being merely photographers to the status of artists and graphic designers. Their unique digital wedding albums include an array of beautifully designed pages with graphic elements that shape


I first became interested in portraiture photography while I was learning the ropes of graphic design. I began saving and finally invested in a Canon EOS 400D to mainly focus on portraiture. Upon gaining experience, I registered with a modelling website with a view to getting into fashion photography. Since last August when I joined, I have grown fond of using prime lenses on shoots, from the 35mm, 50mm and just recently the 85mm. I like depth of field in my work and these lenses help achieve this desired effect. Given my short time in the fashion industry, like many other photographers I like to expand my boundaries and take my photography that extra step further.

One In A Million

Among the lilies, her trained eye quickly located this needle in the haystack. I look for graphic design elements like triangles, squares, shapes, or curves, and I pay attention to form more than what the subject is or its color, she says. I saw the leaves gently framing the calla lily, so I composed the shot with only those next to the flower.


Paul, who lives in Chorley, Lancashire, has been shooting large-format, black & white images for more than 20 years. A dedicated follower of monochrome, he was converted while studying graphic design at college. 'I was transfixed by the work of Ansel Adams, Paul Strand and Edward Weston,' he remembers. 'I switched to photography and from that day onwards, the black & white image was everything.'

Corel Photo Paint

Available as part of the CorelDRAW Graphics Suite that also includes graphic design page layout software and software for creating web graphics and Macromedia Flash movies, Photo-Paint is highly advanced software. It allows the user to work with layers (described earlier) and includes a vast range of tools, each allowing for precise control. Many are useful for photo editing, and the program includes numerous image-adjustment filters as well, for achieving effects such as sharpening ( with four tools), blurring, smoothing, softening, and a great deal more. The Corel software is also compatible with many so-called Photoshop plugin filters, useful for expanding its versatility. for about 400, including CorelDRAW 11 (graphic design and animation software) as well as R.A.V.E. 2 (for web graphics design.) Some photographers are using Graphics Suite as their primary image editor, often because of its many tools for creating graphics for web and other applications.

Adobe Photoshop CS

Photoshop CS boasts virtually every capability that a graphic designer, publisher, or commercial studio will ever need, but many of its features specifically target the photographer (see Figure 4.9). Although it provides many uncomplicated ways to adjust your images such as Auto Contrast, Auto Levels, and Auto Color correction, plus a tool that can be used for red-eye removal Photoshop also includes advanced tools that don't limit what you can achieve. A veritable cottage industry has developed over the years, providing videos, seminars, workshops, and books such as Photoshop CS Savvy by Steve Romaniello (Sybex, 2004) on getting the most from this complex, multifaceted software.

Printed Material

Mailing a postcard is a common approach for stock agencies and commercial assignment photographers. When you're announcing your new Web site, make the address a prominent part of the card. Postcards are most often targeted to art directors and graphic designers at ad agencies, to independent graphic design firms, and to companies with in-house departments that produce some form of advertising or internal communications. Postcards can also be effective when sent to photo editors at magazines. I wouldn't expect a postcard to attract much business for wedding or portrait photographers, unless you can get a mailing list for a demographic that you specialize in. Otherwise, the mailing would be prohibitively large for the return.

Stephanie clark

Stephanie Clark enjoys a studio and home in a historic mansion in Ashland, Kentucky. Stephanie was a stay-at-home-mom with a graphic-design background and a rarely used darkroom. She turned to photography for creative gratification, and now specializes in fine-art portraiture of babies, children, and families. Her photography style relies on a relaxed environment in which subtle expressions and playful attitudes are clearly revealed. Her classy studio has been successful in the tri-state area of Kentucky, West Virginia, and Ohio. To learn more, visit www.stephanie

Pentaprism phase

In the context of digital photography, a small microcomputer used to store, edit, and manipulate digital images transferred from a camera. Personal computers are also used for business and creative applications such as graphic design, word processing, accounting, and scheduling.


Almond Chu studied Graphic Design at art college in Hong Kong, where he rekindled a childhood interest in photography. In 1982 he made the decision to study art and photography in Japan, and went to Tokyo College of Photography, where he concentrated on portrait and nude photography. This has been his ongoing project for over 20 years he remains fascinated by the creation of a living still life, using human bodies to sculpt his photographs.

Software Of The Year

NOMINEES ADOBE PHOTOSHOP ELEMENTS 71 APPLE APERTURE 2.11 DXO OPTICS PRO 510N0NE ESSENTIALS 2 FOR ADOBE ELEMENTS For almost 20 years, Adobe Photoshop has been the Industry standard image-manipulation platform. Over the years it has evolved constantly to meet the needs of a new generation of professional digital photographers, as well as graphic designers and artists. Photoshop Elements is a 'slimmed-down' version of the full Photoshop suite, intended as a lower-cost platform specifically aimed at amateur and enthusiast photographers. The latest version, Elements 7, is the best yet.

Carrie sandoval

I took Photography 101 in college as a requirement for my degree in art, but I thought I was lousy. After graduation I worked as a graphic designer for an ad agency. I felt that was what I was meant to do. My husband and I had a difficult time trying to have children, and when our son was born in 2000, I took hundreds of snapshots of him. However, I didn't get really interested in children's portrait photography until my twin girls (born in 2002) were ten months old. I bought my first digital SLR, and six months later I was photographing not only my children, but kids in our play group, and those of friends and family. I had fun, gave out prints, and word of mouth began rolling and still does. Now I love photographing children, but 85 percent of my subjects are between zero weeks (extremely fresh babies only days old ) and one year. I also photograph pregnant women. Ten years of graphic design and Photoshop experience before getting into photography helped my learning curve immensely....

On Being Versatile

While Walter Iooss is recognized principally for his 0 sports photography, his portfolio contains a wide p diversity of other subject matter, from landscapes H to travel, fashion, and beauty. The latter two categories, fashion and beauty, are best epitomized in the shoots for the SI swimsuit issues. Perhaps less known are his travel and landscape images, which are as rich in graphic design, color, and impact as his sports photography. His love of the ocean that unique environment where the sea meets the land is evident. A keen and veteran surfer (living in Montauk, New York, he's only a few minutes from the beach and about the same from the facilities for a more recent sports pursuit, e golf) Iooss has that close affinity with the ocean i

The process

The strength of each sequence is discussed and the communication is established. Images are selected from each category that reinforce the chosen communication. Images that contradict the chosen communication are removed. Cropping and linking images are discussed and the final sequence established. Further work may include the input of a graphic designer who will discuss layout and the relative size and position of images on the printed page.

David J Osborn

After studying fine arts (specializing in graphic design), David J. Osborn spent many years working as a photojournalist for different agencies like Reuters and the Associated Press. In 1989, he moved to Australia where he set up a studio of institutional photographs portraits of the business heads, annual meetings, and so forth. Returning to Great Britain in 2001, he realized how much he had missed the beauty of the British landscape. His black-and-white panoramic photographs of the English, Scottish, and Welsh countryside, made with an Art Panorama 6 X 17, have traveled around the world. Photos pages XII - XIII, 10, 26, 38, 50, 59, and 140