Crunching The Numbers

Speaking of math, once you learn your way around a spreadsheet program, you won't believe how you lived so long without such fabulous software. The things a spreadsheet program can do to simplify expense tracking and reporting In the very same way that you use a word processing program to create and reuse templates for invoicing, delivery memos, releases, and licenses, spreadsheet software will make short work of the number-crunching and math side of your business. As with your word processing...

Contract For The Sale Of Fine Art Photography

The fine art photographer will exhibit in galleries and earn income through the sale of physical artworks, although some images may also be licensed and earn royalties. Because photographs can be reproduced over and over, the photographer has to create a system to ensure collectors that they are buying either unique or limited-edition works. The contract deals with this issue by having the photographer give a warranty a statement on which the buyer can place reliance and recover damages if the...

Pricing Photography

By Micha I Heron and David MacTavish This chapter is adapted from Pricing Photography by Michal Heron and David MacTavish. Michal Heron, a New York-based photographer, works on assignment for editorial and corporate clients, is actively involved in stock photography, and is the author of How to Shoot Stock Photos That Sell and Stock Photography Business Forms. David MacTavish worked as a photographer for twenty-two years and is now an attorney specializing in intellectual property law...

Secondary Market Research

Once you have setup a primary database, here are some additional resources and new areas of communication and promotion for developing new leads in your photography business. I. Daily Newspaper. Every day in the business section, you will find news released by companies that includes new products, expanded services, and changes in personnel. Any of these are opportunities for you to get in the door with your photography services. 2. Trade Magazines. Check in the periodicals section of your...